That might be in-house movement – though there’s nothing wrong with sourcing from ETA or Sellita – or attention to design detail, or those that offer an entry point into watch collecting but with the potential to grow that collection with timepieces of increasingly higher price points. What makes one brand luxury and another not? Is this a question of price, materials, the ability to chamfer a bridge by hand? Or is luxury in the eye of the beholder?įor the purposes of this list, affordable luxury will be defined as those brands who have a selection of decent mechanical timepieces around the high hundreds, low thousands the types of brands with whom you can imagine starting your watch collection (let’s face it you’re unlikely to be kickstarting your watch wardrobe with a £20,000 Royal Oak) but who offer something a little more elevated than the average.
Where to even begin with a category such as ‘affordable luxury watches’? After all, the notions of what constitutes both ‘affordable’ as well as ‘luxury’ are highly subjective.
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